THE BEGINNINGS OF YESforLOV: FROM THE BEYOND BEAUTY SALON TO THE SEPHORA EVENING ON THE CHAMPS ÉLYSÉE
Honor roll of eroticism at the BEYOND BEAUTY show
Beyond Beauty showcases niche cosmetics brands. And, indeed, how can we imagine a more cozy niche, a more desirable layer than that of our intimate range.
It was during the gala evening organized on board the liner on the Seine by Beyond Beauty Paris that the Beauty Challenger Awards 2007 were awarded to YESforLOV.
A jury of 35 international experts from the world of beauty and cosmetics had five long months to test our products, in order to assess their potential for success according to criteria of innovation, consistency of concept, quality of texture and of perfume, aesthetics and practicality. Languidly, their eyes fell on our products, one by one, they seized on them, irresistibly, they projected themselves into the universe of our range and its fantasies, to the point of electing us. With its very sensual logo and its glamorous white and gold packaging, the brand remains accessible in every sense of the word!
It will soon be, first in France at the end of April, thanks to a very selective distribution in perfumeries. And later, towards autumn, in Europe, before conquering the world. Pleasure and its subtleties have no borders.
The launch of YESforLOV: put into orbit on the Champs Élysées
The launch of YESforLOV took place on April 22, 2008 from Etoile, a must-see station for Parisian nightlife. A shuttle in the shape of a limousine conveyed the spatiolov' there to the Sephora des Champs, customized, column after column, in the colors of YESforLOV. The champagne flowed freely for several hundred guests who had a massage between two glasses, writing invisible messages directly on their skin, only revealing themselves in the frenzy of the black light on the dance floor.
SEPHORA says YES to love.
See you on the Champs Elysées, if you pass by the Sephora box, hold your breath… This is the very first board I had made.
No sooner had Philippe DI Méo of Resodesign put the finishing touches to my logo than I wanted it there. On the fields. And full pot! We were still at the very beginning of the adventure, so, of course, it was a little… how to say?… Presumptuous.
At the time, nobody called me crazy, but finally, I felt a slight irony dawning in the agency.
our massage oil rewarded at the victories of beauty
IN-STORE LAUNCHES, FIRST COLLABORATIONS AND OPENING OF THE SHOWROOM
YESFORLOV AND HIS FIRST STEPS INTERNATIONALLY
YESforLOV launches in Europe
From Parma to Milan, from Trieste to Verona, Latin lovers have a new reason to ride machines since YESforLOV finally landed on the Italian peninsula. Have you ever heard "YESforLOV" whispered by the warm voice of a Roman? Cascading Vespa hitching, unhooking laundry, incidents in the Vatican...
The famous boot itself suddenly took on the air of a dominating vamp. And for the little Frenchies, you no longer need to stock up before crossing the border.
The dances started in Paris, city of love, continue their rounds throughout Europe and mainly in Belgium, Austria, Germany and Norway...
YESforLOV launches in Asia
YESforLOV store in Tokyo, present at DAIMARU and HANKYU, YESforLOV pleasure cosmetics have won over the Japanese, Chinese and South Koreans. By offering new love games, new sensory experiences, original and refined, by meeting needs for comfort hitherto ignored.
YESforLOV goes beyond the framework of Europe and confirms its international vocation.
YESforLOV launches in New York
Some Central Park lovers had their first kiss in the Jardin de Luxembourg – the garden of loves in the heart of Paris. And there they fed pigeons instead of squirrels.
For lovers, it's just a Foxtrot from the fifth arrondissement to Fifth Avenue. YESforLOV is purely French, native of the city of light and synonymous with love, so madly Manhattan, the city that never sleeps...
Quickly find sensual cosmetics (lubricant, massage oil, massage candle, gourmet oil) and other products from the YESforLOV range at the Museum of Sex.
YESforLOV, the surprise guest of Cosmetic Executive Women
The French association bringing together all women exercising responsibilities in the beauty and cosmetics professions, has chosen to devote its December workshop to YESforLOV. A great honor to speak in front of all these brands that are the pride of French cosmetics.
It was therefore at the CHANEL Auditorium and in front of his peers that Christian PALIX shared his incomparable pleasure in loving dance by recounting YESforLOV's journey from the genesis of the project to its current influence in Europe and Asia.
All the participants were seduced by its motto "Beauty that says YES to Love" , by YESforLOV's luxury, chic and hedonistic positioning, diametrically opposed to vulgarity, but also by its discourse of a contemporary cupid.
Christian continues to make us dream and also leads us into the magic of love circles! When will YESforLOV be in all perfumeries? When is the Love Party?