The credo of Christian PALIX, creator of the YESforLOV brand, is extremely explicit. He wants to offer the best to all couples and restore to everyone a taste for beauty, quality and true emotion in romantic relationships. The man is a perfectionist and aims for excellence, expertise, mastery, refinement in everything he undertakes. Christian Palix, convinced hedonist in love and specialist in innovative concepts (we owe him in particular the creation of clust.com, elected start-up of the year 2000) presents the first brand of “pleasure cosmetics”:

The love, sensitivity and talent of the creator of YESforLOV.

After having successively founded 3 companies on innovative concepts in the world of sport, tourism and distribution, it was almost by chance that Christian discovered the perfume and cosmetics industry.

It all started from the observation that faced with the specific needs of his private life, the only choices on the market were somewhat cold pharmaceutical products or performative and highly touted proposals that wanted to transform him into a sexual hero.

But for Christian, love is quite different. He must be provocative, sensitive, resolutely dedicated to refined pleasures, to erotic love. And more generally, whatever form love takes, whoever loves it, this unique feeling, precious beyond all else, must be magnified, brought to its climax.

His audacity and his intuition quickly positioned him as the dream creator to launch the first brand of cosmetics entirely dedicated to the pleasures of love , supported in his approach by his close guard and his friends in the perfume industry.

Thus was born YESforLOV, the first brand of pleasure cosmetics:

" Typically chic and glamorous, terribly made in France, which combines an unparalleled demand for quality, rich and natural ingredients, with innovative, refined packaging".

A brand that sublimates love in its feverish preparation, its shared games, its secret and rare moments. A brand that evokes bacchanalian rounds, Pan's dance, the erotic festivals of the summer solstice, the buried memory of a nursery rhyme that ends with “Kiss whoever you want”.

Artist of words, creator, Christian likes to transmit his passions, and share his emotions. He likes to tell the genesis of a product, to answer directly to each other's questions, to be challenged on the formulas while freeing his imagination when creating new products. And he continues to learn, listening to his sensitivity, to become the best possible ambassador in the service of the imagination of love.

Interview with Christian PALIX (CEO of YESforLOV).

Christian, you claim to be a romantic hedonist , can you elaborate?

Faced with an orgic inflation, hyper virtual sex, hard, trivialized and consumable by all and at any age, at any time, at home or remotely, faced with the reign of "compulsory orgasm", of hyper technical performance sex and operational where everyone is encouraged to become a sort of performer, Superman and “zero defect” libido, I prefer an ideal of hedonistic reciprocity in love relationships.

I don't believe that the satisfaction one derives from one's sex life is a function of the number of orgasms. On the contrary, I am certain that it is linked to the desire of the other, to the bonds of complicity, to the intensity of the feelings experienced.

Love is not for me in the organic back and forth. The act of love can be a stolen kiss placed on the corner of the lips. It is the meeting of a look, the curve of a hip that we are going to caress. An accomplice embrace listening to the desire of the other is more beautiful than an ejaculation in a Durex balloon.

Christian, what is your wildest desire in the YESforLOV project?

Reveal everything that women and men have always wanted to know about their bodies and that of their partners, their unsuspected resources, their most secret aspirations.

Celebrating the eternal pleasure of loving dance by inspiring the senses on a daily basis , encouraging everyone to break with the sad spiral of repetition. Awaken magic, instinct, wild joy.

To embody the ultimate reference of comfort and generous pleasure , without sharing, concerned with preserving everyone's freedom. From intimacy to sexuality, from care to eroticism, it is in a deep outpouring of truth, trust, and respect for everyone's integrity that I want to address you: one and the other of the partners or both at the same time.

That each of us can open his relationship to new pleasures while preserving his intimacy and that each of us can express his deep individuality in the most absolute way of sharing.

The answer that I want to offer with YESforLOV has the crazy ambition to sustainably touch what each of us holds dearest, most intimate. And the respectful humility to preserve its singularity, integrity, elusive flow.

Christian, who is YESforLOV for?

YESforLOV is not aimed at the sexual "elites". For me, all bodies are equal. Infinitely desirable and precious, from the morning wash to the antics of naughty nights. Infinitely respectable in their aspiration to well-being, sensuality, and erotic games.

I created YESforLOV for all people who wish to give priority, on a daily basis, to the pleasure of their intimate and sensual being: women, of course, leaders in this contemporary trend towards eroticization, but also men who, assuming the need of sharing pleasure, wish to highlight their taste for refinement and differentiation.

Christian, what are the ingredients used in the composition of your products?

For 10 years, YESforLOV has guaranteed a 100% French line of products, alcohol-free, paraben-free, allergen-free, mineral oil-free and dye-free.

More specifically, for intimate care products, we rely on an exclusive "Lov Care" complex developed in-house and specifically formulated to soothe, moisturize, regenerate and provide optimal comfort to the intimate mucous membranes.

Carefully developed by our researchers , its innovative formula combines several actions:

  • The synergistic action of horse chestnut, caffeine, and bisabolol soothes day-to-day irritation and overheating, while durably reducing skin reactions to external aggressions.
  • Wild mallow, recognized for its moisturizing and softening properties, brings softness and suppleness to the skin.
  • Zinc, a trace element actively involved in cell renewal, is combined with liquorice for optimal regeneration of the mucous membranes.
  • For pleasure products, the formulas will seek out sensuality in the textures with active ingredients such as Tapioca which leaves a talc powdery finish on the skin or aromatic oils of passion fruit, damiane, rosemary, sweet almond for relaxation and thrills, but our real differentiation lies in the olfactory dimension that accompanies our products.

With the help of renowned perfumers, we decided to create our own perfumes, bewitching perfumes that celebrate the embrace, the one before, the one to come. Mysterious perfumes that take you into the whirlwind of the dance of love that turns. Without revealing their compositions, they are based on pink pepper, pepper, cinnamon, lily, jasmine, date and honey.

Demanding, innovative, refined, our brand meets all needs for hygiene, protection and intimate pleasures. We are proud to announce that it is today the most complete available on the market.

Christian, what is the "cosmetic" dimension of YESforLOV products?

YESforLOV is a unique brand in this regard. Each product we develop meets a function, a need, but for me it was essential to integrate a cosmetic component. Thus, our massage oils are above all products that moisturize and nourish the skin. These oils work wonders as a body oil every morning.

Another example is our moisturizing intimate lubricant. Apply it if you get sunburned, and you will see that it is more effective than any after-sun!

One last anecdote about our cuddly cream for the buttocks. I still remember this conversation with this mother who consulted dermatologists for her daughter and who could not find a product capable of relieving the itching on her arm. Within a week of application, her daughter was smiling again.

More generally, the skin and the intimate mucous membranes are a treasure with which we cannot cheat and we make it a point to combine all the benefits that nature offers under the enlightened leadership of cutting-edge technology.

For a fulfilling, free and serene intimate life.

Christian, what is your favorite product?

Without hesitation, our cuddly cream for the buttocks .

The buttocks are for me an object of fantasy and lust. They conceal what we do not control and attract our gaze as if by spell.

So, for those who definitely have the prettiest, for those also who only hold the limelight in private, for the buttocks of the cutest stars, I wanted to create a devilishly cuddly, divinely naughty cream, a delicate beauty, a pretext for the most torrid of fantasies. Care cream for two, to be applied languorously, nervously, feverishly... violently perhaps? It's up to you to find the most delicious of excuses!